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Yes, we know boobs can rot away. Now get over it and actually do something about it.

January 8, 2010

I have to get this off my chest (so to speak).

We know breast cancer exists, right? In this day and age, you’d have to be living under a rock to NOT know that. So why do we still have idiotic Internet memes in the name of breast cancer “awareness”? Newsflash: WE GET IT. PEOPLE CAN GET CANCER IN THEIR BOOBIES. WE KNOW.

The latest offender is the Facebook meme in which women post their bra color in their status. Predictably, their friends post puzzled responses and then the lady in question emails her female friends something like this:

“Just write the color of your bra in your status. Just the color, nothing else. And send this on to ONLY girls no men …. It will be neat to see if this will spread the wings of cancer awareness. It will be fun to see how long it takes before the men will wonder why all the girls have a color in their status…”

Whoever came up with this is an idiot. Whoever follows it is an idiot (Update: Yes, I know this means I’m calling some of my Facebook friends idiots. Just ’cause you’re dumb doesn’t mean I don’t love your stupid ass). I know they’re trying to be charitable and all, but still, holy useless campaign, Batman!

I am really tired of breast cancer awareness campaigns sexualizing breasts in order to spread their message. The color of my bra is nobody’s business but my own. If a guy finds this titillating, he needs to get out more often. And oh yeah, save the tatas! Because clearly, the potential boobage the world might lose is much more important than the women attached to those boobs. How about “save your [sister, mother, aunt, daughter, girlfriend, or other female you might know]”? Nope, it’s all about the tatas. Those are the important things. No breast left behind.

OK, you might be thinking, “Jesus, Mandy, lighten the f*%& up.” I’m sorry, but a scam’s a scam. Nobody needs a $15 bottle of “Boob Lube” to do a breast self-exam. I am all for actually taking action to find a cure for cancer, and when people direct their energy and money to useless efforts, it’s frustrating. Donate your money to the Susan G. Komen Foundation. Go to the source, don’t waste your money on fringe efforts with questionable spending practices. Don’t buy pinkwashed products that reinforce deceptive company sales tactics and direct diminished amounts of money to charity. Take that $15 and donate it somewhere where it will actually be used to do more than line the pockets of some executive. You can live without the Boob Lube or the pink tshirt. Everyone will still be just as aware that breast cancer exists, and you will have done more to actually find a cure.

Edit 1/10/10: Susan Niebur does a great job of explaining the futility of this meme, from a survivor’s point of view. Jezebel’s hortense also weighs in, and includes a lot of great links to other blogs/articles discussing the uselessness of “awareness”.

One Comment leave one →
  1. fran53 permalink
    January 10, 2010 10:36 pm

    Very well said, Mandy. I agree with you full heartily. Although I don’t have a formal webpage, I commented on Susan’s “Awareness” blog today to this effect. People are like sheep you know – they’ll get on someone else’s bandwagon blindly without knowledge of the actual facts and follow like herd behavior. Even though I am a recent breast cancer survivor this past year since being diagnosed last January 2009 with remaining treatment to yet finish like radiation and herceptin infusions, I have strong opinions regarding all of this.

    One day, I will publish a blog on my experiences with this devastating type of cancer – all cancer is equally devastating in its own unique way. However, breast cancer is particularly devastating and horrific due to the aspect of the significant disfigurement and mutilation which affects a woman’s very soul and psyche for the remainder of her life. You said it so aptly, society does not view this as the woman struggling with the acceptance of losing her breast, but rather it is viewed as the loss of a woman’s breast only – regardless of the woman’s feelings and inner struggles and conflicts with the loss. I equate surgery for a mastectomy with the amputation of a limb, as it is exactly the same principle and effect. Thank you again for speaking out so honestly, frankly and with the courage of your convictions. We will all continue to fight the good fight(s)…..

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